From underserved market to eCommerce gold
American consumers love quality exotic food items, but American supermarkets need to catch up. That’s why we partnered with Snuk Foods to create the ultimate online shopping experience for global palates: SnukFoods.com.
Launched in late 2018, SnukFoods.com had more than 2,000 hard-to-find ethnic ingredients from around the world — featuring mouthwatering recipes, culture, and context. We delivered branding to editorial and positioning, selection and sourcing, comprehensive media, and a robust eCommerce platform to allow everyone to find the exact ingredients and inspiration they need, no matter the cuisine or where they live.
Results:
Overall brand stewardship and concept development
First mover platform pre-pandemic for DTC exotic and gourmet pantry items
Product procurement of 2,000 hard-to find items from our 100 supplier and distributors
Branded cultural content for select brands, including articles, recipes, and promotion
Comprehensive digital strategy and implementation — organic, social, and paid media; affiliate partnerships; pixel retargeting; email marketing
